Green Matters . com

Role: Chief Content Officer

As Editor-in-Chief meets Executive Producer, I was responsible for all things content for Green Matters (greenmatters.com). From defining the brand and editorial positioning to the development, production, and syndication of digital media IP (video, podcasts, articles) I was charged with making us the best damn publisher in the green space. Beyond telling the important stories, Green Matters is an evolved, performance-based publishing model seeking to integrate relevant brands and products in an organic and sustaining way.

I revamped the editorial into seven consumer verticals, staffed with editors and developed and produced original video series like EVERGREEN below.