ING Class of 2012

CLIENT: ING Bank

ROLE: Creative Director, Writer, Producer, Director, Cinematography

PROBLEM: Engage existing and potential ING customers around their sponsorship of the NYC Marathon. 

SOLUTION: Develop a social content program extending throughout the entire month leading up to the marathon based entirely on influencer runners. 

EXECUTIONS: From six production days we delivered over 100 videos from teasers, trailers, quizzes, inspirational quotes, training and marathon history videos.