"GET IT" CAMPAIGN

CLIENT: LG

ROLE: Creative Director, Director. 

PROBLEM: Find a way to deliver consumers the experience of LG 3D TV in a world of 2D Screens. 

SOLUTION: Inspired by roller coster snap shots of people having visceral experiences we stacked two high speed phantom cameras to capture the spectacle we make of ourselves when we are fully immersed in the LG 3D TV experience. 

EXECUTIONS: We created four 3D commercials that appeared in cinema, on jumbotrons in Times Square and Asia, online commercials, print and web ads.