Mastercard Golf

CLIENT: MasterCard

ROLE: Director

EXECUTION: Creative director Matt O'rourke came up with the insane idea to build a fully interactive faux telethon webcast with some of the greatest living golfers in the world...and the actor who played Spalding in Caddy Shack. 

The concept required a real-time dial-in experience that via voice recognition would allow consumers to engage over the phone and screen in a quiz to find out how obsessed with golf they were. 

The production involved the creation of close to 675 inviduual pieces of video including intro's, questions, answers, results and some easter egg golf cheats.