Google Maps Localized Commercials

CLIENT: TD Bank

ROLE: Creative Director, Writer, Producer & Director. 

PROBLEM: Find a way to produce engaging localized content for all of TD Banks local NYC branches inside Google Maps. 

SOLUTION: Produce 100 hyper-local commercials for every one of TD's local branches in NYC for integration into Google Maps. 

EXECUTIONS: By creating a core template for every spot and a detailed shot-list for every local branch and neighborhood highlight we were able to send out 7 crews at once to gather all the elements. Simultaneously, we rebuilt a TD Bank branch desk at Hearst's internal Studio and shot 100 local branch managers delivering 100 personalized messages in 48 hours. 400k, two weeks of production and three weeks of editing we made a miracle happen.