Superfast Max, Verizon Fios

CLIENT: Verizon FiOS

ROLE: Creative Director, Producer, Director, Editor.  

PROBLEM: Support the launch of FiOS in Keller, Texas with something locally engaging, while simultaneously creating marketing executions strong enough to share across the nation.

SOLUTION:  SuperFast Max was more than a short film series, it was a "production as marketing" experience. We created a character to embody the spirit of FiOS, scripted a narrative, and then cast local people to appear in the film.

EXECUTIONS: Each production was considered a marketing event that would act as a powder keg for local screenings, which would in turn act as a powder keg for the national launch on the WWW.